September 6 - Carnation’s First Can: A New Era in Milk Consumption
Divine Foresight: God's Preparation Through Human Innovation
This is the day Carnation processed its first can of evaporated milk in 1899.
In today's lesson, we will explore how God's foresight guides human innovation to meet future needs. We'll examine how seemingly ordinary inventions can play crucial roles in God's long-term plans for humanity.
"I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please.'" - Isaiah 46:10 (NIV)
This Date in History
On September 6, 1899, in a modest creamery in Kent, Washington, Elbridge Amos Stuart stood before a steaming vat, his eyes fixed on the thick, creamy liquid slowly filling the first can of Carnation evaporated milk. This moment, seemingly simple, would revolutionize the dairy industry and change the way Americans consumed milk for generations to come.
Stuart, a savvy entrepreneur with a background in the grocery business, had recognized an opportunity in the fledgling evaporated milk market. Born in 1856 in Adams County, Ohio, he had already made his mark in the wholesale grocery trade in Los Angeles before turning his attention to the Pacific Northwest. In 1899, Stuart and his partner Frederick Kirby purchased a struggling creamery in Kent, renaming it the Pacific Coast Condensed Milk Company—the precursor to the Carnation Company.
The concept of evaporated milk wasn't new. Gail Borden had patented the process in 1856, driven by the need to preserve milk during long journeys. Borden's method involved heating milk to remove water content, then canning the concentrated product. However, it was Stuart who would turn this practical preservation technique into a household name.
In an era when refrigeration was a luxury and fresh milk often arrived sour or contaminated, evaporated milk was nothing short of revolutionary. For urban dwellers far from dairy farms, it provided a safe, reliable source of nutrition. Mothers could now feed their infants without fear of milk-borne diseases, a significant concern at the time. Explorers, soldiers, and travelers found in evaporated milk a portable, durable food source that could withstand harsh conditions.
Stuart's marketing genius lay in his ability to position Carnation milk not just as a necessity, but as a premium product. The iconic slogan "Milk from Contented Cows" was born from a chance remark. While showing visitors around the company farm, Stuart offhandedly commented that his cows looked content. This simple observation became the cornerstone of a marketing campaign that would span decades.
But Stuart didn't stop there. He instituted rigorous quality control measures, ensuring that Carnation milk was consistently superior. The company established its own dairy farms, controlling the entire production process from cow to can. Stuart also invested heavily in advertising, sponsoring radio shows and later, television programs, making Carnation a household name.
As Carnation's popularity grew, so did its uses. Home cooks discovered its versatility in recipes, from creamy soups to decadent desserts. During the Great Depression, evaporated milk became a crucial staple, providing affordable nutrition to struggling families. World War II further cemented its importance, with Carnation milk feeding troops abroad and civilians at home.
The success of Carnation's evaporated milk spurred innovation in other areas. The company expanded into other dairy products, pet food, and even fresh milk production. By the mid-20th century, the small creamery in Kent had grown into a global food giant.
The ripple effects of Stuart's innovation extended far beyond the balance sheet. Evaporated milk played a role in reducing infant mortality rates, improving nutrition in food deserts, and even contributing to the development of modern food safety standards. It changed not just how people consumed milk, but how they thought about food preservation and convenience.
As we look back on that September day in 1899, we see more than the birth of a product. We see the beginning of a shift in American food culture, a step towards the modernization of the food industry, and a testament to the power of innovation to address fundamental human needs. Elbridge Amos Stuart may not have known it then, but as he watched that first can fill with evaporated milk, he was witnessing the dawn of a new era in food technology and consumer habits.
Historical Context
In the late 19th century, the United States was in the midst of rapid industrialization and urbanization. This period, often referred to as the Second Industrial Revolution, saw unprecedented growth in manufacturing, transportation, and technology. The landscape of American society was changing dramatically, with more people moving from rural areas to cities in search of employment opportunities.
This migration created new challenges, particularly in food supply and preservation. Urban dwellers, now separated from the source of their food, required new solutions for obtaining fresh, safe nutrition. The food industry was evolving to meet these demands, with innovations in canning, refrigeration, and mass production becoming increasingly important.
The 1890s, in particular, were a time of significant economic upheaval. The Panic of 1893 had led to a severe economic depression, affecting businesses and consumers alike. However, by 1899, the economy was showing signs of recovery, creating an environment ripe for entrepreneurial ventures.
In the realm of public health, concerns about food safety were growing. Milk, in particular, was a major source of concern. Without proper refrigeration and pasteurization, fresh milk often spoiled quickly or carried dangerous bacteria. This led to high rates of foodborne illness, especially affecting children and infants.
Concurrently, the field of nutrition was advancing. Scientists were beginning to understand the importance of a balanced diet, and the role of milk as a source of essential nutrients was becoming more widely recognized. This growing awareness created a demand for safe, reliable sources of milk and dairy products.
The late 19th century also saw a boom in advertising and branding. Companies were increasingly using sophisticated marketing techniques to differentiate their products and build consumer loyalty. This shift in business practices would play a crucial role in the success of new products entering the market.
On the technological front, advancements in food processing and packaging were opening up new possibilities. The development of safer, more efficient canning methods was particularly significant, allowing for longer-term preservation of a wider variety of foods.
This period also marked the beginning of federal involvement in food safety. While the Pure Food and Drug Act wouldn't be passed until 1906, there was growing public pressure for government oversight of the food industry. Companies that could demonstrate the safety and quality of their products stood to gain significant consumer trust.
In this context, innovations like evaporated milk were not just business opportunities, but solutions to pressing societal needs. They represented the intersection of technological advancement, public health concerns, changing demographics, and evolving consumer demands that characterized this transformative period in American history.
Did You Know?
Elbridge Stuart was an early adopter of vertical integration in the food industry, eventually owning everything from dairy farms to canneries, which became a model for future food production companies.
Learn More
The Carnation Company: The First 75 Years, 1899-1974 - Robert H. Elston
Milk: A Local and Global History - Deborah Valenze
Pure and Modern Milk: An Environmental History since 1900 - Kendra Smith-Howard
Condensed Milk and Milk Powder: Prepared for Factory, School and Laboratory - Otto Frederick Hunziker
Today’s Reflection
In the chronicle of human history, we often encounter innovations that seem, at first glance, to be mere products of human ingenuity or happy accidents. Yet, as we reflect on the words of Isaiah 46:10, we are reminded of a profound truth: God's foresight extends far beyond our limited understanding.
"I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please.'"
This verse invites us to view the unfolding of human progress through a divine lens, challenging us to discern the hand of God in the seemingly mundane developments of our world.
Consider the story of Elbridge Amos Stuart and the first can of Carnation evaporated milk, in 1899. Stuart likely saw his venture as a business opportunity, a way to preserve milk and expand its availability. Little did he know that this innovation would play a crucial role in feeding millions during the tumultuous events of the 20th century.
This pattern of divine foresight echoes throughout Scripture. Joseph's interpretation of Pharaoh's dreams led to preparations that saved countless lives during a famine (Genesis 41). The prophet Agabus foretold a severe famine, prompting the early church to prepare aid for their brethren in Judea (Acts 11:27-30). In each instance, God provided insight that allowed His people to prepare for future challenges.
Could Stuart's evaporated milk be seen as God's preparation for future needs?
During World War I, evaporated milk became a vital source of nutrition for soldiers and civilians alike. In the Great Depression, it provided an affordable, long-lasting form of sustenance for struggling families. World War II saw it distributed globally, nourishing those affected by conflict and scarcity. In each of these instances, an invention that predated these crises proved to be an essential resource.
This pattern of divine foresight isn't limited to evaporated milk. Consider how the development of penicillin in 1928 prepared the world for the medical challenges of World War II. Or how the invention of canned foods in the early 19th century would later sustain armies and populations during times of conflict and hardship. Or even how the creation of the internet, initially a military project, has revolutionized global communication and access to information.
These examples challenge us to trust in God's overarching plan. The latter part of Isaiah 46:10 assures us, "My purpose will stand, and I will do all that I please." This isn't a declaration of capricious control, but rather an affirmation of God's benevolent guidance throughout human history.
Theologian Abraham Kuyper once said, "There is not a square inch in the whole domain of our human existence over which Christ, who is Sovereign over all, does not cry, 'Mine!'" This comprehensive view of God's sovereignty invites us to see His hand not just in overtly spiritual matters, but in the full spectrum of human endeavor and innovation.
In our own lives, we may not always understand the purpose behind the events unfolding around us or the innovations emerging in our time. But we can take comfort in knowing that God sees the full timeline of history. He is weaving together human creativity, scientific discovery, and providential timing to meet future needs we can't yet foresee.
This perspective invites us to approach technological advancements and human progress with a sense of wonder, gratitude, and responsibility. It encourages us to ask: How might God be using the developments of our time to prepare for future challenges? What role might we play in this divine preparation?
Moreover, it invites us to live with both humility and purpose. Humility, because we recognize that our understanding is limited, and that God's ways are higher than our ways (Isaiah 55:9). Purpose, because we understand that our efforts, however small they may seem, could be integral to God's grand design.
As we navigate an increasingly complex and rapidly changing world, let us find comfort and motivation in the knowledge that God is already at work preparing for the needs of tomorrow. Let us approach each day as active participants in His unfolding plan, cultivating our God-given talents, pursuing innovation with integrity, and remaining open to divine guidance.
In doing so, we not only honor the God who knows "the end from the beginning," but we also position ourselves to be instruments of His providence in a world that desperately needs hope, wisdom, and divine foresight.
May this reflection deepen our trust in God's sovereign care, sharpen our discernment of His work in the world, and inspire us to live as faithful stewards of the gifts and innovations He has entrusted to us. For in recognizing God's hand in human progress, we glimpse the magnificent interplay between divine providence and human responsibility, finding our place in the grand narrative of God's redemptive work in history.
Practical Application
Reflect on your current skills, resources, or ideas. Consider how these might be used to address future needs in your community or the world. Pray for guidance in developing these gifts, asking God to reveal how they might fit into His larger plan. Then, take one concrete step towards nurturing or applying your unique abilities, trusting that God may use them in ways you can't yet foresee.
Closing Prayer
Sovereign Lord, we stand in awe of Your infinite wisdom and foresight. Thank You for orchestrating human progress to meet future needs. Help us to trust in Your perfect timing and to be open to the ways You might use us in Your grand design. Guide us to develop and use our gifts for Your glory and the benefit of others. In Jesus' name, Amen.
Supplementary Study
"In their hearts humans plan their course, but the Lord establishes their steps."
This verse reminds us that while we may have our own plans and ideas, it is ultimately God who guides our paths. It reinforces the lesson's theme of divine foresight working through human innovation.
"In him we were also chosen, having been predestined according to the plan of him who works out everything in conformity with the purpose of his will."
This passage emphasizes God's overarching plan and how everything, including human innovations, works according to His purpose. It connects with our theme of God's preparation for future needs.
"But the plans of the Lord stand firm forever, the purposes of his heart through all generations."
This verse underscores the enduring nature of God's plans, spanning across generations. It relates to our lesson by showing how innovations like evaporated milk can have long-lasting impacts as part of God's eternal purpose.
Final Thoughts
As we reflect on God's foresight and His use of human innovation to prepare for future needs, we're reminded of the intricate interplay between divine providence and human creativity. The story of evaporated milk serves as a powerful example of how God can use seemingly ordinary inventions to meet extraordinary challenges. This perspective encourages us to approach our own talents and ideas with renewed purpose, recognizing that they may play a role in God's future plans. Let us move forward with faith, trusting in God's perfect timing and sovereignty, while actively participating in His ongoing work of preparation and provision for humanity.
Community Engagement
Share your thoughts or use these questions to get the conversation started.
What innovations from the past century do you think have had the most significant impact on human well-being?
How does the idea of God working through human innovation challenge or enhance your understanding of divine providence?
Can you think of a time when a past experience or skill unexpectedly prepared you for a future challenge?
How might viewing technological progress through the lens of God's foresight change our approach to innovation and development?
This devotional is free to read. You can support this publication by becoming a subscriber, liking this post, commenting, and/or sharing this post with anyone who might enjoy it.
In tomorrow's lesson, we'll explore a daring attempt that backfired spectacularly, leading to dire consequences. How do our efforts to evade responsibility mirror this historical event, and what can we learn about facing our actions with integrity?
AUTHOR’S NOTE: I’m experimenting with adding additional information and features for Paid Subscribers that would appear at the bottom of the newsletter each day. Below is bonus Did You Know? facts available to all subscribers for the time being. I hope you enjoy!
Bonus - Did You Know?
Before venturing into the dairy industry, Elbridge Amos Stuart worked as a coffee salesman, an experience that likely influenced his later marketing strategies for Carnation milk.
Carnation's success indirectly influenced the coffee industry, as evaporated milk became a popular creamer, contributing to the widespread adoption of coffee drinking in America.
Kent, Washington, where the first can of Carnation evaporated milk was produced, was originally named Titusville and was renamed in 1889 after Kent County, England, due to its similar agricultural landscape.
The development of evaporated milk coincided with the rise of the Temperance movement, as it provided a nutritious alternative to alcohol for laborers and soldiers.
During the 1909 Alaska-Yukon-Pacific Exposition in Seattle, Carnation milk won the Grand Prize, significantly boosting its reputation and sales across the nation.
Great research! I think I'll go buy some evaporated milk 😊🤣
Fascinating.
Thank you for NOT turning this in to a tortuous allegory about the land of milk and honey!! :)